TwoPoints.Net —Barcelona, Berlin

An incomplete strategic design toolkit.

A series of posters summarizing strategic design tools and ideas. It presents different roles and scenarios for a designer in the midst of environmental, social and economic turbulence.

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Client: Helsinki Design Lab
Year: 2013
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NEW DW BERLIN WORKSHOP !!!

Tactile Systems
Tools for Flexible Visual Systems

Flexible visual systems do not necessarily need to lead to two dimensional Corporate Identities. The DW Workshop "Tools for Flexible Visual Systems" will use common materials such as paper, card, wood, and found objects to develop three dimensional visual systems that generate diverse "physical graphics".

This workshop encourages modes of creation away from the the computer, and towards experimentation and new creative processes with our hands. Given that the tool which is the computer, programs and programming language bring as many limitations as freedoms, it can also bring about high dependency and lead to conditioning the creative process. This step away from the machine can help break these routines in order to find new sources of inspiration and possibilities.

The workshop will take place from the 13th until the 15th of May, from 10am to 17pm. The price is 450,-€, 390,-€ for the visitors of the TYPOBerlin 2013. The results of the workshop will be presented at TYPOBerlin 2013.

DW Teachers: Lupi Asensio & Martin Lorenz
When: 13th - 15th of May, 10am − 17pm
Price: 450,-€ (390,-€ for TYPOBerlin visitors)
Where: Adalbertstrasse 32 (Mitte, but feels like Kreuzberg)
How to apply? Please send your portfolio (pdf or website) before the 31st of April to info(a)twopoints.net. Limited places available.

Fruit, Sweets, Coffee, Tea and Water are included. Materials got to be bought by the workshop participant when its clear what kind of material he or she is going to use for his system.

Lupi Asensio

Lupi Asensio graduated in Fine Arts from the University of Barcelona, specializing in Design, but she studied as well at the KABK in The Hague, specialized in Swiss/German typography at the University of Applied Arts in Darmstadt and did a postgraduate degree in Visual Communication and Cinema Studies at the HFG Offenbach. Lupi Asensio has taught typography, color and visual communication at different design schools, universities and master degrees. During 2007—2009 she became the director of the Graphic Design Master Degree at ELISAVA. In 2007 she founded TwoPoints.Net together with Martin Lorenz with whom she ran the Postgraduate Degree in Applied Typography at the Elisava Design School. She also does a PhD about design education within the framework of the design research programme at the UB’s Fine Arts Faculty.

Martin Lorenz

If he wouldn’t have done an internship at the Atelier Müller+Volkmann in 1989, Martin Lorenz probably would have become a cook, a comic artist or an architect. He began to study Communication Design in 1996 at the University of Applied Sciences of Darmstadt. After three years in Darmstadt he changed to the KABK (Royal Academy of Fine Arts) in The Hague and graduated in 2001. He moved in the same year to Frankfurt, where he worked for the next four years at the Hort. Since 2005, he lives with his wife Lupi Asensio and his two kids in Barcelona. There he directs a postgraduate degree in applied typography at the design school Elisava, is board member of the Official Association of the Catalan Graphic Designers, co-founder of Constructing Communications, creative director of the architecture magazine Quaderns, organizer of the lectures 2/4 de 8, initiator of The One Weekend Book Series, Stille Post and now the co-founder of Design Werkstatt. Martin Lorenz currently writes a doctoral thesis on flexible visual systems in graphic design and is part of a design research group at the University of Barcelona.

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This book explores the HDL Studio Model, a unique way of bringing together the right people, a carefully framed problem, a supportive place, and an open-ended process to craft an integrated vision and sketch the pathway towards strategic improvement. It's particularly geared towards problems that have no single owner.

This exhibition "Souvenir. Martin Parr, photography and collecting" explores the work of Martin Parr.

Photo © Gerhard Kassner

Posters, which were designed between 2011 and 2012 for the Quaderns Sessions.

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I Love Type is a collaboration between Viction:ary and TwoPoints.Net. The type collection series, with focus on one specific typeface at a time, documents the fashionable comeback of a selection of timehonored typefaces in a myriad of contemporary designs gathered from around the world.

I Love Type is a collaboration between Viction:ary and TwoPoints.Net. The type collection series, with focus on one specific typeface at a time, documents the fashionable comeback of a selection of timehonored typefaces in a myriad of contemporary designs gathered from around the world.

A book about the "Pretty Ugly" movement in Fashion, Art, Illustration, Photography, Graphic- and Furniture-Design.

The rapidly expanding online market for digital typefaces is exciting and diverse. With new fonts and type foundries launching on an almost daily basis, it has been difficult to keep track of notable developments. Type Navigator wants to be an useful current handbook of modern fonts, independent foundries, and innovative type designers.

Gustavo Gili hired TwoPoints.Net to design the jacket of the book "Lettering". The book explains old and new production techniques in typography. We worked with one of our typefaces, the "TpMartini", an interpretation of a neo-classical Antiqua, in order to make the book look neither too old or too modern.

Gestalten TV trekked all the way up to the Catalan capital's mighty Montjuïc to chat about work that excites clients, work that hasn't been done before, and work that does more than just work.

I Love Type is a collaboration between Viction:ary and TwoPoints.Net. The type collection series, with focus on one specific typeface at a time, documents the fashionable comeback of a selection of timehonored typefaces in a myriad of contemporary designs gathered from around the world.

I Love Type is a collaboration between Viction:ary and TwoPoints.Net. The type collection series, with focus on one specific typeface at a time, documents the fashionable comeback of a selection of timehonored typefaces in a myriad of contemporary designs gathered from around the world.

Barcelona. Leaving three days of fever delirium behind, but packing my 38°C degree fever to take along, soaked into a never ending dizziness I find myself in a Taxi to Barcelona Airport, 30 minutes before the departure of my plane to Paris.

Nearly 10 years ago we designed the visual identity and website for Largoland Music production, a company that composes music for commercials, cinema, television and television stations. It was time to design a new website that would meet the new possibilities, habits and technologies of today's internet.

In 2009 the design school Elisava moved to a new, larger building on the Rambla, and took this as an opportunity to make contact with the Associació d'Amics, Veins i comerciante de la Rambla (The association of friends, neighbours and traders of the Rambla). TwoPoints.Net, as directors of a postgraduate degree and teachers at Elisavas, were commissioned to create a visual identity for a possible application on the Ramblas for the World Heritage Site. The identity was launched on the 2nd February 2010, which was presented to the Mayor of Barcelona.

Some impressions from the Helsinki Design Lab Event in 2010.

I Love Type is a collaboration between Viction:ary and TwoPoints.Net. The type collection series, with focus on one specific typeface at a time, documents the fashionable comeback of a selection of timehonored typefaces in a myriad of contemporary designs gathered from around the world. I Love Futura and I Love Avant Garde are the first to delight the fans of classic types!

I Love Type is a collaboration between Viction:ary and TwoPoints.Net. The type collection series, with focus on one specific typeface at a time, documents the fashionable comeback of a selection of timehonored typefaces in a myriad of contemporary designs gathered from around the world. I Love Futura and I Love Avant Garde are the first to delight the fans of classic types!

Left, Right, Up, Down presents current approaches to design that provide orientation in and around buildings. The book provides myriad examples that combine graphic design and architecture so well that the result elegantly meets the specific navigational needs of the situation.

CoNTA is an internet portal of the Generalitat de Catalunya (Government of Catalonia) to report accidents in the workplace.

The c de c, short for club de los creativos, is an unique organization in Spain. Every year the c de c publishes an annual containing the best of Spain's advertising campaigns.

In 2010 TwoPoints.Net had the honour of designing the annual. The theme of the design is the impact that advertising has on us in everyday life, and how it it can get people talking.

latino-gráfico presents a colorful selection of graphic design, illustration, and typography that explores one of the world's most dynamic and unique design cultures.

Neue invited TwoPoints.Net to illustrate Barcelona.

Apart from the stationery, these three booklets are among the first items to which the new visual identity of the Helsinki Design Lab has been applied.

The Natural Science Museum in Barcelona changes its model. On one hand most of the facilities – aimed at a wider audience – will be moved to a new location (Espai Blau Forum), with more space and opportunities (permanent exhibition, temporary classrooms, library, etc.).

Constructing Communication (CC) was founded in 2009 by TwoPoints.Net (Barcelona) and Irene Hwang (New York). They teamed up to offer verbal and visual communication to the architectural world.

When our client Banjo Music moved in to a new studio, we thought we'd make them a gift in the form of this poster. The poster plays with the corporate elements of the visual identity.

Banjo Music wanted to send a special Christmas gift to their clients. To avoid the predictable kind of corporate seasonal giveaway, TwoPoints.Net decided to make something useful and so designed some Banjo Music wrapping paper, which their clients could use to wrap presents for work colleagues or loved-ones. A gift for all their gifts.

The british design magazine Creative Review asked five studios around the world to show where they work. Among them TwoPoints.Net.

TwoPoints.Net tackled surgical lights as the subject for the cover illustration of the German design magazine design report.

Helsinki Design Lab (HDL), a project initiated by Sitra – The Finnish Innovation Fund – fosters state-of-the-art knowledge, capability, and achievement in the area of strategic design in order to improve global supply of this essential 21st century problem solving skill."

TwoPoints.Net designed this year's Christmas greeting material for the Col·legi Oficial Disseny Gràfic Catalunya (Professional Association of Graphic Designers in Catalonia). Instead of sending a postcard or chocolates, we wanted to make something useful during Christmas -- a kind of play on the idea of a present -- so we thought to ourselves that there would be nothing better than designing a custom wrapping paper for the holidays!

Martin Lorenz published his series "Pairs" in the book "Emporio" by La Santa Cultura Visual - New Space of Experimentation and Creation Barcelona.

Neuland - The Future of German Graphic Design reveals a previously undiscovered territory - in search of young talent that will shape the future of German graphic design.

Munich-based brand agency KMS TEAM commissioned a visual system for their proposal on a brand strategy of the communication of Vodafone Germany. Examples of commercial ads for different products had to be developed.

A Banjo Music ad for the magazine Brandlife.

The photocopied and brightly colored images tell the couple's story, from where they grew up, to how they met, and even includes the spot where the wedding will be held.

David Pàmies is a financial consultant and professor at the ESADE.

Page, the German design magazine, asked us to make an attempt at the impossible: Summarize the best of Barcelona in under 4000 characters. Wir werden mit Sicherheit unsere Tipps bald erweitern müssen.

In addition to our office, container Plus from London, Martin Svoboda of Funkfu from Prague, Kerstin Linder Meier of Univers poétiques from Paris, Andy Simionato of This Is A Magazine from Milan, Musa Collective from Lisbon and Erik Kessels of Kessel Kramer in Amsterdam, also participated in this project.

Cadavre is a project by Julien Arts, a young graphic designer from the Netherlands.

Internationally celebrated artist Boris Hoppek invited us to do an ad for his exhibition catalogue La Vagine.

bambi/bylaura is a fashion brand based in London and Barcelona. Lead designer Laura Figueras has shown her work on the runways of Paris, Milan, London, and Barcelona. Her designs are sold at Topshop in London and she has recently developed a signature line for Roxy.

TwoPoints.Net designed a flexible visual identity design based upon a corporate typeface and corporate elements with infinite configuration possibilities.

Banjo Music has created the music for commercials, cinema and television. Each piece of music is made exclusively for each project, which required flexible musical styles. Their corporate identity had to express this flexibility, but also have a solid visual language that ensures the recognition of the brand.

Montjuïc de Nit (Montjuic at night) is a festival that will be celebrated yearly in the Montjuïc area of Barcelona. The beauty of this festival is the participation of the various institutions (theatres, museums, cinemas, swimming pools, etc.) located on Montjuïc. All of these institutions are invited to open their doors during an entire night dedicated to Montjuïc de Nit.

For our friends Color and the Kids we first asked ourselves, "How could we create a design for other designers?" In answer to this challenge, we developed a grid format-based corporate identity, a kind of formwork that established its own character, but was flexible enough so that the designers could then customize the "infill" in whatever manner they desired. Looking at the results, it has been a very interesting match-up of designers versus designers...

Verb Crisis examines architectural solutions to the extraordinary conditions of an increasingly dense and interdependent world. It presents innovative projects and research through original photos, essays, and exclusive interviews with key figures from architecture and urban planning to environmental, economic, and global affairs.

Grec is one of the most successful festivals in Barcelona. Its programming is as broad as its audience. From pop concerts to opera, theatre and ballet, to the circus and puppet theatre, the very diverse groups attend theGrec.

Everyone familiar Holland, knows that the Dutch are thirsty for innovation: for the new that reinvents the old; new rules that question the old.

The Get Involved parties at the London club The Social are known for their excellent posters. In addition to famous designers such as Build, Anthony Burrill and Jon Burgerman, TwoPoints.Net designed a series of posters that involve the collaboration of the public in order to be completed.

Elisava is considered to be among the best design universities in Spain, with over eight hundred students from the disciplines of graphic design, industrial design and interior design receive their degree each year. For this occasion, the university organizes a graduation ceremony, which includes attendees that include leading designers such as Yves Zimmermann. TwoPoints.Net was commissioned to design the visual identity (VI) for this event.

One hundred and ten companies participated in a survey about readership workspace that was conducted by the Danish IT magazine "Version2". TwoPoints.Net was asked to illustrate the results of this survey.

Novum the 80 years old design magazine from germany, gave us the honor to design a cover. Besides the cover, the issue contains a six pages article about us.

Platano Verde from Venezuela invited us to design the cover of their magazine. The theme of this issue was "Power".

The Spanish design magazine Visual featured a nice article about us. Feeling grateful, we shared a view of our garden and its animals on their cover.

Creators Magazine invited us to design a series of three spreads about rush hour in Barcelona, which occurs between 8:00 and 9:00 o’clock. They made us get up early, but in retun, gave us the chance to face our city through rush hour traffic.

In 2006 our Danish friend from Typisk, Kasper Riisholt paid us a visit in Barcelona so as to complete an A1-sized poster with us. The poster documents a cooking session in which Martin Lorenz explains to Kasper Riisholt how to make a real Spanish "Tortilla de patata".

Carlitos y Patricia, the successful advertising duo from Barcelona, asked us to design a poster and stationery for their campaign The Golden Pig Project. The campaign promotes Carlitos y Patricia, both born in the year of 1971, or year of the pig according to the Chinese lunar calendar.

The New York-based magazine Metropolis hired us to illustrate a series of very interesting articles about design. An intensive exchange with the magazine was vital in creation of the right visualization for the texts.

TwoPoints.Net was invited to design a poster for the centennial of the “Palau De La Música Catalana” in Barcelona, an internationally known concert hall. The task was to create a visual guide of the Palau's history and future.

For the first time in its history "The One Weekend Book Series" has become accessible to a worldwide public.

Wemove is a programming studio. In order to properly reach their customers, they came to us to create a new visual identity that would connect their vision with that of their clientele.